INTERNATIONAL COSMETIC TRADE FAIRS
BEAUTY EXPO 2006 SPRING
Beauty Expo Spring 2006 meets an expansive Czech market
Prague - With about 308 exhibitors and famous brands as well as 20.000 visitors,
As representative market show of the whole Czech cosmetic branche, honoured with a special report by the nation-wide biggest tv-channel CT1, the Beauty Expo Spring 2006 took place from March, 3rd to 4th, on the fair grounds of Vystaviste. The most important exhibiting sectors were the skin-care and decorative cosmetics, skin treatment apparatus up to beauty saloon equipment, hairdresser's professional products, nail design, manicure and pedicure products as well as tanning devices and the whole world of wellness. So was general attitude extremely positive. Eva Stepankova, the personal share holder of the Czech well-known market player Ryor a.s. which is also exhibiting at Beauty International in Düsseldorf since years, stated "best performance, lots of experts, very nice show program" and is sure of improving high quality in the near future due to fair is turning to the modern Congress Centre. Said Emil Christoph, general representative of Janssen Cosmeceutical for the Czech and Slovak Republic: "We are exhibiting at this event twice the year, because our clients like to meet us here and competition grows much more faster."
Most important associations are exclusive partners of the show
On the other side there are still free market capacities. Son Emil jr. as Tana Cosmetics' exclusive Czech representer was successful in doubling his sale volume within half a year! One of the main reasons which serves Beauty Expo to be a center point of the national branche is for sure the exclusive cooperation with the countrie's most important branche associations - these are the supplier's association PROKOS and the 'Cosmetic Union' as professional organization of the beauticians - as well as the intensive media cooperation with the publishing house of Nava, editor of three big professional magazines. The representative strategic concept is mirrored by an additional wide infotainment program accompagning the fair. "The people are obviously engaged and everything what happens looks like very professional and familiar as well" is the positive result of Doris Ortlieb, CEO of the artician branche association of Bavarian hairdresser's. Highlights of Beauty Expo Spring 2006 were the championships in nail art, manicure and body art, the Celebration of the Products Award for most excellent suppliers, haidresser's special shows, workshops and competitions for the professional juniors.
Ready to switch to the modern Congress Centre in autumn
The concept of Beauty Expo cosmetic trade fairs contains two regular events in Prague per year each in spring and autumn as well as international branche cooperations with Germany, Poland, Romania, Russia, Slovakia and Ukraina. This clear strategy is personally linked with Mrs. Lenka Konecna who had the experience of already 25 cosmetic trade fairs successfully organized in the past thirteen years. The next main step will follow. From autumn 2006 on, the Beauty Expo events will take place in the modern Prague Congress Centre, which is able to offer special workshop- and showrooms, direct subway connection and two business hotels very close nearby as well as professional business services and generous catering facilities. Date of the coming Beauty Expo Autumn 2006 is
NAIL ART - CUPS:
Czech Championships -2D
Czech Championships -3D
BEAUTY EXPO CUP (Foreigners)
Ing. Lenka Konečná